
With over a billion users, Facebook is changing the social life of our species.
Cultural commentators ponder the effects. Is it bringing us together or tearing
us apart? Psychologists have responded too - Google Scholar lists more than
27,000 references with Facebook in the title. Common topics for study are links
between Facebook use and personality, and whether the network alleviates or
fosters loneliness. The torrent of new data is overwhelming and much of it
appears contradictory. Here is the psychology of Facebook,
digested:
Who uses
Facebook?
 |
Extraverts have more friends on
FB but shy people probably use it
more |
According to a survey of over a
thousand people, "
females,
younger people, and those not currently in a committed relationship were the
most active Facebook users". Regarding personality, a study of over 1000
Australians reported that "[FB]
users
tend to be more extraverted and narcissistic, but
less conscientious and socially lonely, than nonusers". A study of the
actual FB use of over a hundred students found that
personality
was a more important factor than gender and FB experience, with high scorers
in neuroticism spending more time on FB. Meanwhile, extraverts were found to
have more friends on the network than introverts ("the 10 per cent of our
respondents scoring the highest in extraversion had, on average, 484 more
friends than the 10 per cent scoring the lowest in extraversion").
Other
findings add to the picture, for example:
greater
shyness has also been linked with more FB use. Similarly, a study from 2013
found that
anxiousness
(as well as alcohol and marijuana use) predicted more emotional attachment to
Facebook.
There's also evidence that people use FB to connect with
others with specialist interests,
such as
diabetes patients sharing information and experiences, and that
people
with autism particularly enjoy interacting via FB and other online
networks.
Why do some people use
Twitter and others Facebook?
 |
High scorers in "need
for cognition" prefer Twitter |
Apparently most people
use Facebook "
to get
instant communication and connection with their friends" (who knew?), but
why use FB rather than Twitter? A 2014 paper suggested narcissism again is
relevant, but that its influence depends on a person's age:
student
narcissists prefer Twitter, while more mature narcissists prefer FB. Other
research has uncovered intriguing links between personality and reasons for
using FB.
People
who said they used FB as an informational tool (rather than socialising) tended
to score higher on neuroticism, sociability, extraversion and openness, but
lower on conscientiousness and "need for cognition". The researchers
speculated that using FB to seek and share information could be some people's
way to avoid more cognitively demanding sources such as journal articles and
newspaper reports. The same study also found that higher scorers in sociability,
neuroticism and extraversion preferred FB, while people who scored higher in
"need for cognition" preferred Twitter.
What do we give away about ourselves on
Facebook?
FB seems like the perfect way to present an
idealised version of yourself to the world.
However
an analysis of the profiles of over 200 people in Germany and the US found
that they reflected their actual personalities, not their ideal selves.
Consistent with this,
another
study found that people who are rated as more likeable in the flesh also
tend to be rated as more likeable based on their Facebook page. The things you
choose to "like" on FB are also revealing. Remarkably,
a study out last
week found that your "likes" can be analysed by a computer programme to
produce a more accurate profile of your personality than the profiles produced
by your friends and relatives.
If our FB profiles expose our true
selves, this raises obvious privacy issues.
A
study in 2013 warned that employers often trawl candidates' FB pages, and
that they view photos of drinking and partying as "red flags", presumably seeing
them as a sign of low conscientiousness (in fact the study found photos like
these were linked with high extraversion, not with low
conscientiousness).
Other researchers have looked specifically at how
personality is related to the kind of content people post on FB. A 2014 study
reported that "
higher
degrees of narcissism led to deeper self-disclosures and more self-promotional
content within these messages. [And] Users with higher need to belong disclosed
more intimate information". Another study last year also reported that
lonelier
people disclose more private information, but fewer opinions.
You
might also want to consider the friends you keep on FB -
research
suggests that their attractiveness (good-lookers give your rep a boost), and the
statements they make about you on your wall, affect the way your own profile is
perceived. Consider too how many friends you have - somewhat paradoxically,
research
finds that having an overabundance of friends leads to negative perceptions of
your profile.
Finally, we heard about employers frowning on
partying photos, but what else do you give away in your FB profile picture? It
could reveal your cultural background according to
a
2012 study that showed people from Taiwan were more likely to have a
zoomed-out picture in which they were seen against a background context, while
US users were more likely to have a close-up picture in which their face filled
up more of the frame. Your FB pic might also say something about your current
romantic relationship.
When
people feel more insecure about their partner's feelings, they make their
relationship more visible in their pics.
In case you're wondering,
yes,
people
who post more selfies probably are more narcissistic.
Is Facebook making us lonely and
sad?This is the crunch question that has probably attracted
the most newspaper column inches (and
books). A 2012 study
took an experimental approach. One group were asked to post more updates than
usual for one week -
this
led them to feel less lonely and more connected to their friends. Similarly,
a survey of over a thousand FB users found
links
between use of the network and greater feelings of belonging and confidence
in keeping up with friends, especially for people with low self-esteem.
Another
study from 2010 found that shy students who use FB feel closer to their
friends (on FB) and have a greater sense of social support. A similar story is
told by
a 2013
paper that said feelings of FB connectedness were associated with "with
lower depression and anxiety and greater satisfaction with life" and that
Facebook "may act as a separate social medium .... with a range of positive
psychological outcomes." This recent
report also
suggested the site can help revive old relationships.
Yet there's also evidence for the negative
influence of FB. A 2013 study texted people through the day, to see how they
felt before and after using FB. "
The
more people used Facebook at one time point, the worse they felt the next time
we text-messaged them; [and] the more they used Facebook over two-weeks, the
more their life satisfaction levels declined over time," the researchers
said.
Other findings are more nuanced.
This study from 2010
(not specifically focused on FB) found that using the internet to connect with
existing friends was associated with less loneliness, but using it to connect
with strangers (i.e. people only known online) was associated with more
loneliness.
This
survey of adults with autism found that greater use of online social
networking (including FB) was associated with having more close friendships, but
only offline relationships were linked with feeling less lonely.
Facebook
could also be
fuelling
envy.
In 2012
researchers found that people who'd spent more time on FB felt that other people
were happier, and that life was less fair. Similarly, a study of hundreds of
undergrads found that
more time on
FB went hand in hand with more feelings of jealousy. And a paper from last
year concluded that "
people
feel depressed after spending a great deal of time on Facebook because they
feel badly when comparing themselves to others." However, this
new
report (on general online social networking, not just FB) found that heavy
users are not more stressed than average, but are more aware of other people's
stress.
Is Facebook harming students'
academic work?
This is another live issue among
newspaper columnists and other social commentators. An analysis of the grades
and FB use of nearly 4000 US students found that
the
more they used the network to socialise, the poorer their grades tended to
be (of course, there could be a separate causal factor(s) underlying this
association). But not all FB use is the same - the study found that using the
site to collect and share information was actually associated with better
grades.
This
survey of over 200 students also found that heavier users of FB tend to have
lower academic grades, but note again that this doesn't prove a causal link.
Yet another
study, this one from the University of Chicago, which included more
convincing longitudinal data, found no evidence for a link between FB use and
poorer grades; if anything there were signs of the opposite pattern. Still more
positive evidence for FB came from
a recent
report that suggested FB - along with other social networking tools - could
have cognitive benefits for elderly people.
And finally,
some miscellaneous findings
That was
our digest of the psychology of Facebook - please tell all your friends, on and
off Facebook! Oh, and don't forget to visit
the Research Digest Facebook
page.
_________________________________
Post written by Christian
Jarrett (@psych_writer) for
the BPS Research
Digest.